I’m a Creative, a Writer, and a Director with around a decade of experience in the advertising industry. My creative career has taken me from Reykjavík to Copenhagen to London, where I currently work at Digitas, bringing a unique, global perspective to my work.

I’ve had the privilege of working with leading agencies such as TBWA, THANK YOU STUDIO, and Digitas, where I’ve tackled a wide range of projects. From launching an F1 car to starting a distillery, and even writing and directing content with BAFTA stars, my experience is just as varied as it is rich.

My absolute strength lies in concept development, and it’s the part of the job I love most. I’m also a strong writer, using very human insights to fuel very strategic creative work.