Juego de Fuego.
The Game of Fire.

Desperados released a brief. In it, they explained that their biggest problem was that they only ever sell single beers, never a whole box. Our solution to this was simple.

Make the box fun.

18-24-year-olds are at that stage where relentless socialising has been raised above all else. Games are the ideal platform for young people to try on a different hat, muster up the courage and break the ice, especially when connecting with new people.

So, we turned an 18-beer crate into an immersive experience.
A drinking game, printed on the inside.