The Nordic Caravan
How to make noise at already noisy Scandinavian music festivals.
Nordic Playlist is a government-backed initiative to create a unique platform for Nordic musicians. My job was to conceptualise the brand for festivals.
What better way to represent musicians than the classic caravan. So we built the world’s smallest yet biggest tour bus. Nordic music in its entirety, all under one roof. A community of talent, travelling to a festival near you.
It started with a sketch.
The Caravan became a place to throw concerts, conduct interviews, have a drink and dance.
We hosted numerous events which were all streamed live on all of the Nordic Playlist platforms. Garnering tens of thousands of online impressions.
Tommy Tee being interviewed before performing at by:Larm Festival in Oslo, Norway.
The Caravan at Roskilde festival in Denmark.
The Caravan at Where's the Music? in Norrköping, Sweden.
The Caravan was a hit wherever it went. Becoming a place to discover Nordic music as well as the main destination for afterparties.